Shubham Agarwal

Spearheaded the creation and scaling of an affiliate/influencer network from inception, growing it to 1,100+ publishers and achieving $3.5M+ ARR with a 150%+ ROI over 6-7 years.

Executed 1,300+ multi-channel campaigns across EMEA, APJ, and North America, driving $50K+ in daily revenue through strategic global and regional execution.

Cultivated key creator and influencer partnerships across YouTube, Twitch, Reddit, and TikTok, significantly expanding reach and engagement without prior frameworks.

Built and led an 8-person operations team, establishing scalable SOPs and governance to ensure sustained program growth and efficient campaign management.

Developed and managed comprehensive dashboards for funnel velocity, ROI, and revenue forecasting, providing critical data-backed insights for senior leadership and cross-functional teams.

Mitigated significant campaign profitability risks by identifying and reducing large-scale reward abuse through implementing payout validations, publisher governance, and traffic monitoring, safeguarding advertiser ROI.

Acted as a trusted advisor to leading gaming publishers (Tencent, Scopely, Plarium, Netease), offering critical funnel insights, performance diagnostics, and go-to-market strategies for regional launches.

Managed the entire operational strategy for PlayPal, a Rewarded User Acquisition program, optimizing publisher onboarding, game catalogs, reward structures, and campaign configurations.

Executed multi-channel performance marketing campaigns across diverse pricing models (CPC, CPL, CPS, CPV), ensuring effective client acquisition strategies.

Managed end-to-end campaign lifecycle, from setup and tracking to optimization and reporting, for multiple client accounts.

Enhanced campaign visibility and reporting accuracy by leveraging platforms such as HasOffers, Adjust, Sizmek, and Zedo.

Collaborated cross-functionally with internal teams to guarantee seamless campaign delivery, robust tracking integrity, and operational efficiency.

Managed structured onboarding workflows for enterprise clients, ensuring smooth integration and operational readiness.

Drove significant process improvements by applying Root Cause Analysis (RCA) and implementing workflow optimizations, enhancing efficiency.